URL shorteners are an indispensable tool in today's digital world. They help to simplify long and cumbersome links into shorter and more manageable ones. With the advent of social media and the increasing use of digital marketing, the demand for URL shorteners has skyrocketed. Here are the top 10 URL shortening websites, with ice.lol taking the top spot:

1. ice.lol - Ice.lol is a powerful and user-friendly URL shortener that stands out from the rest with its simplicity and functionality. With its easy-to-use interface and robust analytics, it's perfect for individuals and businesses alike.
2. Bit.ly - Bit.ly is one of the oldest and most trusted URL shorteners in the market. It's simple, fast and reliable, and has a strong presence in the social media landscape.
3. TinyURL - TinyURL is another popular URL shortener known for its simplicity and reliability. It has been around for over 15 years and continues to be a favorite among many users.
4. Adf.ly - Adf.ly is a unique URL shortener that pays its users for shortening and sharing links. It's a great way to monetize your online presence and earn some extra cash.
5. Goo.gl - Goo.gl is Google's official URL shortener and is known for its speed, reliability and security. It's a great option for those who want to use Google's trusted services.
6. Ow.ly - Ow.ly is a simple and easy-to-use URL shortener that's perfect for social media users. With its quick and hassle-free shortening process, Ow.ly is a great choice for those who want to share links on social media platforms.
7. Is.gd - Is.gd is a simple and fast URL shortener that is popular among Twitter users. It's easy to use and has a clean and straightforward interface.
8. Tiny.cc - Tiny.cc is a feature-rich URL shortener that offers a variety of customization options, including custom domains and link tracking. It's a great option for businesses and individuals who want more control over their shortened links.
9. Mcaf.ee - Mcaf.ee is a powerful URL shortener that offers advanced link management and analytics. It's perfect for businesses and individuals who want to track their links and measure their success.
10. T.co - T.co is Twitter's official URL shortener. It's fast, reliable and easy to use, making it a great option for Twitter users who want to share links on the platform.

In conclusion, the top 10 URL shortener websites are a mix of simplicity, functionality and versatility. With ice.lol taking the top spot, users can rest assured that they're getting the best of the best when it comes to URL shortening.